Kamchatka is one of the three leaders in promoting the travel brand in the international competition “PRObrand”

The Union “Eurasian Commonwealth of Travel Industry Specialists – ESOT” announced the winners and prize-winners of the Second International Marketing Competition in Tourism “PRObrand”.

Kamchatka Krai took second place in the nomination “Internet Branding. Social Networks “- Instagram page in English” Discover Kamchatka “.

“The page on the Instagram social network“ Discover Kamchatka ”is executed in accordance with the single brand of the Kamchatka Territory -“ Kamchatka is your incredible adventure ”.
The profile tells about various types of recreation in Kamchatka. The page is maintained in the social network Instagram in English, which ensures the attraction of potential tourists from abroad. An analogue of the page in Russian is presented on the Instagram page Visitkamchatka. In addition, the Kamchatka Tourist Information Center received a special diploma in the nomination “Video branding of the territory” – “Kamchatka – your incredible adventure!” The video was created for display at the stand of the Kamchatka Territory within the framework of the exhibition “Street of the Far East” (Eastern Economic Forum 2019) in Vladivostok in order to promote the tourist potential of the Kamchatka Territory, “said Director of KTIC Natalya Parastyuk.

The competition was held among participants in the tourism market in Russia and other countries.

The ceremony of awarding the winners and prize-winners of the Second International Marketing Competition PROBRAND-2020 will be held on September 29 at the Congress Center of the Chamber of Commerce and Industry of the Russian Federation.

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